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Dallas is a contributing author for the new book Executive Etiquette Power. Order your copy today!

Dallas is a contributing author for the new book Executive Etiquette Power. Order your copy today!


Take the Time to Say Thank You!

Make Your Best Impression Blog   ·   June 19, 2009

Yesterday during a speaking engagement, I was asked why companies did not see the value in customer service. In today’s market, it would seem common sense that we should do what is in our power to maintain market share.  With the staggering rate of unemployment and uncertainty in today’s economy, it would be wise for any business to do what they can to stay in the forefront of their customer’s mind - top of mind awareness.

Have you ever done business with an organization that gave you good service, but yet you didn’t return?  Perhaps, we now consider average or mediocre service acceptable? If someone took the time to address you by name, would you take note? What if they greeted you and asked you to come again?

Remember that offering value to your customers does not necessarily mean that you must discount your prices. What can you do to make their experience when working with you a pleasure?  Today we are still spending money, but we are being more selective about WHO we choose to spend it with. Companies and professionals that value their customers will cultivate loyal relationships that can get them through good times and bad.

It is time to get back to the basics of customer service.  If we listen to our customers, they will tell us what they need. We just have to ask the right questions.

 

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