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Ask Dallas – A Business Etiquette Question About Thank You Notes
Ask Dallas, Make Your Best Impression Blog · October 10, 2009
Hello, Dallas:
Following your suggestion, I now keep stationary in my car, so I can hand write letters to people I meet when networking. It is a great method of differentiation from other professionals. However, when is it appropriate to send an email and when should I still send hand written letters? The specific situation follows. I met yesterday with a professional contact to discuss how our services are complementary. Would it be best to send a follow up via email or via a hand written letter? I do not want overkill here, but I want to continue to be highly professional.
Thanks, Dallas
Answer:
Dear John,
I would recommend both. First send the email thanking your new contact for their time yesterday. Follow it with a thank you note to express your desire to work with them to help them meet their needs – e.g. whatever you all discussed. The note will be the extra effort and your potential client will have a favorable impression. This is what sets one apart from their competitors.
Warmly,
Dallas, Impression Engineer
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